Co-founded and lead a digital marketing agency specialising in creative strategy, performance marketing and customer acquisition. Oversee brand development, content production, paid advertising, conversion funnels and AI-powered automation, combining creative thinking with data-driven strategies to deliver measurable commercial results for clients across multiple industries.

Founded and operated a premium footwear cleaning and restoration business, overseeing everything from brand identity and marketing to customer acquisition and service delivery. Combined visual storytelling, content production and creative branding to build a distinctive business within fashion culture.

Explored the intersection of creativity and emerging technology through digital storytelling, filmmaking, virtual production, motion graphics and immersive media. Developed practical skills in creative direction, visual communication and experimental production, graduating with First-Class Honours.